Gestalt Principles Makes Your Visuals Strong

Learn How to Use Gestalt Principles in Your Designs

Similarity

Similar items are combined and group together by brain. Your brain differentiate the similar items. The below image contains circles and squares and arranged the similar items vertically. Your brain now differentiates the vertically placed squares and circles and grouped them together.
 
 
Gestalt Principle of Similarity
 

Common Fate

The element that moves in same direction are more likely considered then the elements which moves in the different directions.  For example,multiple level menus is the best example of Common Fate.
 
 

Proximity

The objects that are close to one another are grouped together by our brain. So, how to use this in our website. It is our brain's nature to perceive groups of elements that are closely placed. The below examples shows this 
 

 
 
Gestalt Principle of Proximity

 

Figures and Grounds

As a result of the figure-ground principle, people tend to perceive objects as either foreground or background.There are two types of figures: those that stand out at the front (the figure) and those that recede at the back (the ground).

Gestalt Principles - Figures and Grounds

 

Continuity

In accordance with the continuity principle, elements arranged along a line or curve are perceived as more related than those not arranged so. As a result, we perceive aligned elements as having a greater sense of relatedness than unaligned elements.

Our eyes interpret the direction or the movement. Whethter it's a row of a shoes or zig zag path of road. Continuation helps us to find the path and the direction. If the items are aligned neatly, the continuation will compell to scroll to view the items.

The eye will become lost if the elements are unaligned or unstyled in an inconsistent manner.
 
 
 
 
 

Closure

Our tendency to identify a single, recognizable pattern when faced with a complex arrangement of visual elements is known as the principle of closure. We can see the usage of negative space in logos and icons.


Conclusion

In UI Design Discipline, Gestalt Principles are indispensable. It is essential to have an understanding of Gestalt Principles as part of a UI Design Discipline. In spite of the fact that Designers apply many rules intuitively, knowing the rules can help them make more intelligent decisions.

Go To Principles of Interactions

What is User Experience ?

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